Investment Strategies Employed by McDonald's Essay

Investment Strategies Employed by McDonalds - Essay ExampleWith every organization expanding their horizons and making an imprint in various markets, the finance department had to put in an extra effort to formulate strategies to reach companys fiscal target. So, this paper will counselling on the American food major, McDonalds and will discuss the major successful strategies adopted by it to deal with international finance and investment issues, accordingly evaluate its performance overall in relation to those financial issues and finally will pick up the potential challenges it could face in the 21st hundred in the financial segment of its functioning.McDonalds, the worlds largest chain of fast-food restaurants, went through ups and downs in its 60 years of functioning, in every aspect of the organization including the financial aspects. Financial aspects, which are the lifeline of any organization, needed to be handled or solved first for the organization to succeed or even surv ive. In the pillow slip of McDonalds, financial issues have not given any major troubles before 2000. After early 2000 only, McDonalds faced financial problems and that only led to the implementation of various strategies, which turned out be successful. One of the successful strategies adopted by McDonalds to deal with its international finance and investment issues is its Plan to make strategy. Using this strategy, McDonalds brought wholesome changes, particularly changing the financial issues to the positive side. That is, it introduced new health friendly dishes, refurbished the stores environment and also sign new celebrities to promote the product and store. Plan to Win, a combination of customer-centric initiatives designed to deliver operational excellence and leadership marketing leveraged around five drivers of especial(a) customer experiences - people, products, place, price and promotion (biz.yahoo.com).