International Marketing - Project 2 Term Paper Example | Topics and Well Written Essays - 2500 words

International Marketing - Project 2 - Term Paper Example Abaya the name, originated from the Arabian Peninsula meaning, cover the whole body (Tarrant &Marjorie 301). Abaya does not produce casual wear it is strictly religious and traditional in its productions and has stores in Pakistan, Turkey, Arabia and many other countries worldwide(Tarrant &Marjorie 311). China revolves around its tradition, culture, and beliefs on a daily basis. Religious and traditional clothing in china is an important part of their lives since it gives individuals personal identity. Abayas will definitely succeed in producing these different types of religious clothing to China since it is a daily part of their lives. However, two factors require careful analysis in order to enter the market and launch the product with a successful accomplishment. These two key factors are targeting market, positioning in market and the marketing mix of the company. This report will expand on the factors that will determine the success in launching and penetration to the market. Traditional and religious clothing will target a wide range of individuals in china. There are several traditional clothing in China does not vary with age group, all the individual practice their religion and traditions and are committed to them including children and old people. There are several ethnic groups with different preferences in their traditional and religious clothing. The hun, Manchu, zhuang and hui are among the largest ethnic communities in China. The best way to target all of these ethnic groups is to subdivide the whole into segments. This will make it possible to treat each market uniquely with its own needs and marketing mix (Madura 89). During the division of the market into segments, it is necessary to note characteristics of each segment in order to realize the potential segments. In the case of China, these different ethnic groups can create the segments. Select the potential segments