Samsung Galaxy XCover Snowfield Advert Essay Example | Topics and Well Written Essays - 1000 words

Samsung Galaxy XCover Snowfield Advert - Essay Example It is, arguably, the leading Smartphone manufacturer in the contemporary society. Cheil, a Chinese advertising company based in Beijing, China prepared the Samsung Galaxy X Cover Snowfield advert and published it in October 2011. The advertisement is a creative play of the idea that the Samsung X Cover device is so high-tech, that it will be the ultimate guide to the user even in destinations that they have never visited. In their words, ‘Just like you have been there.’ The mobile advert generally portrays a relatable mood of adventure and curiosity. The advert is rich in color from the subject matter to the general serene surrounding. On the Samsung Galaxy X Cover: Snowfield advert the setting is on the top cap of a mountain. The background is beautiful, bright and oozes an undeniable sense of natural tranquility. This is the ideal destination for explorers and tourists. For the free-spirited individuals, it is the epitome of a good time. The authors of this mobile adve rt clearly envisioned the young, fun-loving and free-spirited people as their target audience when they set out to create this advert. The subject in this advert is a young male who is set out to have the best skiing ride of his life (Hope 79). The angle focus is perfect for it clearly implies how the skiing will take place. The target audience for this advert relates to the setting since almost everyone has or strives for a dream destination or an adventurous quest. The appeal of pathos in this mobile advert is achieved by connecting.